Up until recently, in the minds of many small business owners, the benefits of market research did not warrant the cost. Although the intelligence that resulted from a successful research campaign would be invaluable, it was believed that it was too expensive.

Today though, Spaulding and Associates has developed a variety of research tactics and techniques that is not only invaluable to imerging and current small businesses, but suprisingly affordable.

Small Business Market Research is a methodical gathering, recording and analyzing of data regarding challenges relating to the marketing of goods and services. It provides a tool for companies to reduce their risk by anticipating the wants and needs of their particular markets. It's a tool to help make better decisions at each step in the marketing process. Market research keeps a company ahead of the curve, and its competition, which in turn creates a more solidified market presence. The benefits of market research range from finding your hidden niches to building customer loyalty and discovering additional business opportunities with existing clientele.

Spaulding & Associates has provided professional, insightful qualitative and quantitative market research in the realm of:

• Focus Groups
• In-Depth Interviews
• Executive/Luminary Interviews
• Ethnography
• Phone surveys
• Internet surveys

With almost 20 years of knowledge and experience, Spaulding and Associates brings a vast assortment of business-to-business (B2B) and business-to-consumer (B2C) research techniques for the sole purpose of increasing engagement levels, thus insuring the findings you need.